QR CODES have been added to a new food brand to help customers find out more about the food they are eating.
Codes on Vacherins Nutritious & Delicious range will direct customers to a website showing the overall benefits the dish they are looking at: superfood, mood food, well-balanced or energizing. This is also shown on-pack using icon stickers.
However, the website shows much more detail, including calories, sugar, fat, saturates and salt content for the portion, allergy info, plus a recipe for anyone interested in making it at home.
Vacherin said the QR codes would help customers find out more about the nutritional value of the food the dishes, without having to clutter packaging with too much information.
The idea came about in response to a growing consumer desire for more information on the food available in the workplace, said MD Mark Philpott. Weve watched the meteoric rise of the smartphone and matched this with the increasing numbers of customers that want to be able to make informed decisions about what they are eating. By giving them a new range of specially developed healthy foods alongside instant access to dietary and nutritional advice, were catering for this need.
The new range will sit alongside Vacherins existing food offer and initially focus on grab and go style dishes but will be expanded every month to encompass all elements of Vacherins menus.