Footprint Legal

Rise of Regulations sends sustainability shockwave

The pace of legislatory change in the UK and EU makes the compliance environment ambiguous and difficult to navigate. Dominic Watkins, partner and global head of Consumer sector at DWF, unveils what's on the horizon. In many ways, the impending tsunami of sustainability related legislation may be viewed as a sign that the UK and…
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Carbon claims are being neutralised 

When it comes to green marketing these days, what is not said is as important as what is, says Dominic Watkins. Is it safe to make environmental claims anymore? That is the question facing many food and drink companies as they unpick new regulations and guidance aimed to tackle greenwashing and ensure claims are trustworthy.…
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Net-zero notebook: Are you reporting comfortably?

This month we look at feet rather than food and discuss why brands must tread very carefully when making green claims. By David Burrows. This column tends to focus on carbon footprints rather than casual footwear but news that Crocs has decided to push its net-zero target back from 2030 to 2040 caught our eye.…
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The EU’s grand plan to tackle greenwashing

The green claims directive has been published which means food and drink brands will need to substantiate what they say. By Dominic Watkins and Katherine Mason. Greenwashing is the hot topic in Europe and the UK right now. Some question if it is actually food fraud, while others just roll their eyes at excitable marketers. But, for…
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