Otter Brewery, one of the country’s foremost regional brewers, has partnered with Devon Wildlife Trust to launch an exciting and ambitious environmental initiative. ‘Pints Mean Trees’ is a specific campaign that will support the Trust’s, ‘Saving Devon’s Treescape’ project, and will commit Otter Brewery to plant a tree for every brewer’s barrel they sell in 2022.
‘Saving Devon’s Treescapes’ was created to lead the fight against Ash Dieback, which is expected to kill at least 90% of Devon’s Ash trees in the coming years. The aim of the project is to plant and nurture 250,000 trees across Devon in areas outside of woodlands.
To launch the promotion, pubs and venues serving Otter’s award-winning beer will each be sent a ‘Pints Mean Trees’ promotional pack in the coming weeks that includes, 10x trees and 10x guards. These can be shared with customers on the signing of a pledge card that commits the new tree owner to care for and nurture the sapling. Also included within the packs will be ‘Pints Mean Trees’ bar runners, beer mats, font clips and bar talkers, which operators can use to help communicate the initiative with their regulars.
Patrick McCaig, MD of Otter Brewery is thrilled with the partnership:
“Otter has always been an eco-conscious brewery and as a family we’ve deliberately built every part of the business around being as green as possible. We now believe that it is time to take this commitment to the next level and I’m delighted that Otter Brewery will be partnering with Devon Wildlife Trust to support their ‘Saving Devon’s Treescapes’ project. We are confident that pubs and venues serving Otter beers will be keen to show customers how they are not only backing the project, but also doing something for the environment and we are excited to get feedback and repeat orders throughout the year.”
Landlords and operators can also apply to have their venue designated as a Free Tree Hub, where the wider community can gather on nominated days to collect further trees. Rosie Cotgreave, Project Lead, Saving Devon’s Treescapes is sincerely appreciative of Otter Brewery’s support:
“The ‘Saving Devon’s Treescapes’ project is delighted to partner with Otter Brewery on this exciting new initiative. Ash Dieback is sadly going to affect us all over the coming years, but by working together we can provide hope and action to ensure Devon’s treescapes are healthy and resilient in the future. We are particularly excited about how the Otter Brewery network of pubs can help get our message out to an even wider audience and we look forward to seeing where these trees are planted.”
To enquire about becoming involved in Otter Brewery’s Pints means Trees initiative, please contact Otter Brewery or visit www.otterbrewery.com.
Saving Devon’s Treescapes is led by Devon Wildlife Trust on behalf of the Devon Ash Dieback Resilience Forum. It’s a partnership project supported and funded by many organisations including the National Lottery Heritage Fund, One Tree Planted and Devon County Council.
For more information on this project please visit: www.devonwildlifetrust.org/saving-devons-treescapes and www.otterbrewery.com/pints-mean-trees/