Greggs is planning to release vegan versions of many of its best-selling items, according to CEO Roger Whiteside.
The innovation team at the high street chain are “plugging away” to come up with the new lines, said Whiteside in an interview with LBC.
"If we can succeed in doing that and produce something that tastes just as good as the meat version, then that will sell very successfully,” he explained. “That's what's been shown with the vegan sausage roll."
Greggs is having an exceptional year, with sales up nearly 15% in the first half of 2019. “It’s driven by the increase in customer numbers we’ve seen this year,” Whiteside told Reuters last month. “That whole trend started in the second half of last year, and then when we got the vegan sausage roll out there in January it took another leap forward.”
The Quorn-filled rolls are now one of the chain’s best sellers. Their introduction has created “huge impact” across the market and supported further growth for the chain, noted IGD.
Greggs had been under pressure from campaigners to produce a vegan version, so as well as growing demand for meat-free food it also “spotted a good opportunity for publicity, using the item’s launch to generate awareness and further sales”, noted Econsultancy in a recent analysis.
As of 29th June, 2019, Greggs had 1,984 shops. Moving to freshly ground Fairtrade coffee has led it to third place in the UK out of home coffee market.