Unilever has struck a deal with Burger King to supply its first plant-based burger for the UK market.
The new Rebel Whopper will be made by The Vegetarian Butcher, the Dutch company that Unilever acquired in December last year. It will be launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe next year.
The collaboration forms part of Unilever’s strategy to expand its portfolio of plant-based foods in response to a worldwide consumer shift to flexitarian diets as part of its wider sustainable living plan.
Burger King has already introduced the meat-free Impossible Burger at 59 outlets in the US. The restaurant’s EMEA president David Shear said the launch of the Rebel Whopper would provide “the ultimate plant-based patty alternative” for European customers.
Although no further details of the Rebel Whopper have been released, The Vegetarian Butcher’s current mc2 Burger is predominantly a soy-based product made using soy and wheat protein.
The Vegetarian Butcher was founded in 2007 by Jaap Korteweg, a ninth-generation farmer who decided to become a vegetarian after the outbreak of swine flu in the Netherlands. His aim is to become the largest butcher in the world.