World Cup gives beer sales a record boost

England’s successful World Cup run in 2018 coupled with the summer heatwave and a duty freeze contributed to the best year for beer sales in a generation.

Total beer sales increased by 2.6% across the on and off trades in 2018, representing the biggest year-on-year growth for 45 years.

Retailers, in particular, benefited from the England football team’s run to the World Cup semi-final with sales up 4.7%.

Although sales only increased marginally in the on trade, by 0.1%, the British Beer & Pub Association said that pubs were boosted by the prolonged spell of good weather over the summer, while the Chancellor’s decision to freeze beer duty in the autumn 2017 budget also boosted sales.

“2018 has been a good year for beer and pubs,” said Brigid Simmonds, chief executive of British Beer & Pub Association. “Considering the heavy cost burdens the industry faces from high beer duty, business rates and rising costs in general, it’s great to see beer sales doing the best they have for some years.”

It has also been revealed this month that more than four million people – the most ever – signed up for this year’s Dry January where people pledge not to drink alcohol for the entire month.

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