Pizza Hut and KFC are among a number of high street food brands to launch new vegan products at the start of 2020.
KFC has introduced its first permanent plant-based burger made with a bespoke Quorn fillet following a successful trial in London, Bristol and the Midlands last summer.
Pizza Hut, meanwhile, has launched a limited edition meat-free Pepperphoni pizza made from pea protein and vegan cheese to coincide with this year’s Veganuary.
The growth in vegan foods was one of the defining food trends of 2019 and brands are already battling to grab a slice of the action in 2020.
Greggs has followed up its massively successful vegan sausage roll with the launch of a new vegan steak bake, while Subway has introduced a vegan meatball marinara sandwich.
January has become a key month for launching new vegan offerings to coincide with the Veganuary campaign which has already persuaded over 300,000 people to eschew animal foods for a month in 2020.
The organisers of Veganuary say a new study has found that most people who went vegan in January 2019 maintained reduced consumption levels of meat and dairy until at least July 2019.
Kantar, which carried out the study, found that the total volume of this reduction was over 4 million kilograms, however, the real figure is likely to be higher as the data excluded food consumed outside of the home.
The survey also found that 1.3 million people in Britain chose to forego animal products during January 2019, ten times more than officially signed up to Veganuary in 2019.