Tag Archives: Provenance

Origin as important as price for shoppers

The country of origin of food brands is just as important to the majority of British shoppers as price, function and quality, new research has found. Out of 40 product categories surveyed by Nielsen, food and drink was by far and away the category where local brands were of greatest importance to consumers, with milk,…
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Provenance prevails

THE MAIN priority for consumers when buying meat or poultry is provenance not price.   More than half of consumers (59%) prefer to buy UK-sourced meat and poultry compared to imported meat.   Meanwhile, price is the main consideration for just 39% of consumers.   The results come in a new report by YouGov SixthSense…
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