Tag Archives: Channel 4

Jamie Oliver adds a 10p sugar tax to sugary drinks

IN A move aimed at combating child obesity, the Jamie Oliver Restaurant Group has announced that it will impose a ‘child health levy’ on soft drinks with added sugar sold its restaurants from September this year.                 The money raised from the levy will directly fund food education…
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New TV ad for British pork

THE LATEST activity for the “Give A Fork About Your Pork” started this week with a new TV ad.   The 30-second advert on Channel 4 will highlight the “responsible production standards and provenance guarantees” behind Red Tractor pork.   The campaign, which first launched in January, features a new creative that has been developed…
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No return for the mack?

FEARS OF overfishing may put mackerel's comeback on hold as customers face a tough choice between eating healthily and sustainably.   What a difference two years make. This time in 2011, mackerel was riding on the crest of a wave – in plentiful supply, promoted as part of a healthy diet thanks to its high…
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