SUBWAY RESTAURANTS are the latest chain restaurant to announce a move to an ‘all natural’ menu.
The fast food sandwich chain aims to eliminate artificial flavours, colours and preservatives from its outlets in North America over the next 18 months.
The move is believed to be driven by customer demand for healthy food. A study by Nielsen earlier this year found that over 40% of consumers consider traits such as all natural ingredients; no genetically modified organisms, artificial colours, and flavours; and foods made from vegetables/fruits to be very important.
To start off the initiative, the company will roll out a new roast beef recipe, with roasted garlic and peppers, and no artificial colours, flavours or preservatives. In August, a new ham will be rolled out which is free from artificial colours, flavours and preservatives.
The move follows a range of initiatives aimed at making the Subway menu healthier and include removing trans fats from core menu items; a sodium reduction initiative and removing high-fructose corn syrup from its sandwiches and salads.