One in four UK workers are disappointed by the lack of effort and resource put into sustainability by their employer, according to new research by Anthesis, a consultancy.
Around a third (31%) of the 1,113 people surveyed felt their employers still viewed sustainability as a 'tick box' exercise. This was at odds with the finding that 53% said sustainability is a key factor when deciding which company to work for.
The survey suggests genuinely sustainable companies will attract and retain the top global talent, Anthesis said.
“[…] whilst addressing some of the world's most pressing problems, [sustainability] also impacts brand reputation and talent attraction,” said Brad Blundell, the company’s UK MD. “[…] it makes sense from every angle.”
Blundell noted that the importance of sustainable credentials ranks highest for Gen Z (16-24 year olds), where over two thirds (67%) say it is somewhat or very important to them, with millennials (25-34 year olds) not far behind at 64%. Among the over-55s just 40% felt sustainability is important when choosing a company to work for.
“It's clear from our data that environmental-focused organisations, particularly those in the B Corp movement, will attract and retain more talent,” he said, adding that workers are “unlikely to be fooled by 'green washing' or empty eco pledges”.