Staff frustrated by ‘tick box’ sustainability approach

One in four UK workers are disappointed by the lack of effort and resource put into sustainability by their employer, according to new research by Anthesis, a consultancy.

Around a third (31%) of the 1,113 people surveyed felt their employers still viewed sustainability as a 'tick box' exercise. This was at odds with the finding that 53% said sustainability is a key factor when deciding which company to work for.

The survey suggests genuinely sustainable companies will attract and retain the top global talent, Anthesis said.

“[…] whilst addressing some of the world's most pressing problems, [sustainability] also impacts brand reputation and talent attraction,” said Brad Blundell, the company’s UK MD. “[…] it makes sense from every angle.”

Blundell noted that the importance of sustainable credentials ranks highest for Gen Z (16-24 year olds), where over two thirds (67%) say it is somewhat or very important to them, with millennials (25-34 year olds) not far behind at 64%. Among the over-55s just 40% felt sustainability is important when choosing a company to work for.

“It's clear from our data that environmental-focused organisations, particularly those in the B Corp movement, will attract and retain more talent,” he said, adding that workers are “unlikely to be fooled by 'green washing' or empty eco pledges”.

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