THE SOIL Association has launched its 2014 Organic September campaign – the UK’s biggest celebration of all things organic.
Building on the success of the 2013 campaign, which saw a sales increase by 9% during September, this year’s theme is once again Small Changes, Big Difference.
People are encouraged to make one small change to their shopping habits in order to make a big difference to sustainable food, animal welfare or the environment. Some of the small changes people can make include switching to organic milk, eggs, apples, choosing an organic moisturiser or even buying an organic cotton t-shirt.
Throughout September members of the public will also be asked to vote for their favourite organic products in the 2014 Organic Awards. This year’s awards have seen the categories extended from food and drink to cover all things organic – from eating out and holidays, to skincare and clothing.
Helen Browning, Soil Association chief executive said: “If everyone makes a small change like switching to organic milk or choosing an organic moisturiser we can make big strides towards a healthier world.”
Juliet Davenport, CEO and founder of Good Energy said: “Organic September is a great idea from the Soil Association, and its theme of ‘small changes making a big difference’ makes a perfect match for our own goals.
“We think we can all help make a difference – just think what could happen if everyone switched to a 100% renewable electricity supplier like Good Energy and everyone went 100% organic – what a great world we’d live in!”
There will be offers, competitions and other activities for people to get involved in, as well as listings for the wide variety of activities being undertaken by organic companies and brands across the country. For more information visit www.soilassociation.org/smallchangesbigdifference