Sales of alcohol-free and low-alcohol spirits are up 19% year-on-year, according to new data from Nielsen.
Supermarket shoppers have spent more than £5.4m on 170,500 litres of low- and no-alcohol spirits so far this year. Some £3.5m of that has come since the beginning of lockdown.
In the past year there had been “a shift in mindset from non-alcoholic options being viewed as a ‘Dry January’ ritual to today where [they] are consumed at every drinking occasion”, Seedlip head of GB sales Henry Mills told The Grocer. “We’re seeing almost all of the big grocery retailers getting behind the category, so there is more noise and choice on offer for the consumer,” he added.
Bax Botanics said the growth comes from younger generations drinking less alcohol and older people moderating their consumption. Sales of Bax Botanics’ drinks have risen 20% since lockdown hit the UK in March.
“Like with craft beers, consumers have more sophisticated palates than some people realise, and we expect to see strong support for smaller producers despite big drinks brands trying to muscle into the market,” said head distiller Chris Bax.
IWSR recently predicted that drinks manufactured locally are set to benefit from the covid-19 pandemic.