RETAILER PROMOTIONS and a 15-year-high in consumer confidence are helping to keep food prices falling, according to the BRC-Nielsen Shop Price Index.
Food price deflation continued in June, but the 0.4% rate marks the lowest deflation rate since February 2015. The slowdown has been attributed to the rebound of oil prices in recent months.
Falling prices for meat and fish have help to keep prices down as these were the only sub-categories in fresh flood to report deflation.
Nielsen predict further price falls as many food retailers continue to use price cuts and promotions to stimulate sales, lowering the cost of the weekly shop and the overall Consumer Price Index (CPI) figure in the UK.