PORK AND pork products have been boosted thanks to the London 2012 Olympics.
Figures from Kantar Worldpanel, produced for BPEX, show sales were up 8% in value and 9% in volume during the Games period.
This was ahead of chicken (up 7% in value and 5% in volume) and turkey (up 2% and 4%).
While traditional party foods such as sausage rolls and pork pies suffered unexpectedly, pork products used for BBQs showed impressive growth.
BPEX foodservice sector manager Tony Goodger said the Olympics were a great showcase for pork and pork products.
The pig industry is grateful to LOCOG for their support in specifying Red Tractor Assurance as the minimum acceptable standard, he said.
To see that pork was the most popular protein sold across the UK during the Olympics is great news especially at a time when pig farmers are struggling for their survival."
The latest issue of Foodservice Footprint includes an analysis of the health policies at the London 2012 Games.