MORE BAD news for pie and pasty-makers this week thanks to a new campaign by Peta (the People for the Ethical Treatment of Animals).
The pro-vegetarian group placed a huge billboard ad in Gloucester, replete with a huge coffin-shaped pie and the words: Not ready to meat your maker? Fight obesity: go vegan.
The stunt followed the town opening Britains first mortuary to accommodate the bodies of people who weigh up to 50 stone.
Petas point? That in addition to causing animal suffering on a massive scale, eating animal products has been conclusively linked to obesity and that the only healthy weight-loss plan which has been scientifically proved to take weight off and keep it off for more than a year is a vegan diet.
The National Obesity Forum might have described the ad as laughable to the BBC but it isnt happy with the messaging which it sees as an attempt to make a point of others misfortune.
They also forgot to mention the pies can be veggie.
Nevertheless, the attack on pastry-based goods comes hot on the heels of the Greggs tax announcement in the budget.
Nothing is certain but death and taxes, they say.