Molson Coors has set a target to reduce carbon emissions from its packaging by 26% by 2025, against a 2016 baseline.
“We’re working with our top 10 packaging suppliers to obtain packaging-specific greenhouse gas (GHG) emissions data and improve our carbon footprint by packaging type and by material,” the brewer noted in its annual sustainability report.
The commitment is perhaps the standout target in the brewer’s new set of global packaging goals.
Many food and drink brands have been criticised for not setting packaging reduction targets, instead focusing on improved recyclability and higher recycled content. WRAP’s Plastic Pact also shies away from setting reduction targets, though it has published a list of unnecessary or problematic single use items or materials.
Molson Coors, which has signed up to the “new plastics economy global commitment” run by the Ellen MacArthur Foundation, also has a target to make 100% of its packaging reusable, recyclable, compostable or biodegradable by 2025. PET bottles, plastic film wrap and plastic rings will also have at least 30% recycled content by the same date.
The 2019 report also showed progress against its 2025 “Our Beer Print” sustainability goals, including the recently approved science-based emission reduction target, which aligns with the Paris Climate Agreement and has been verified by the Science Based Targets initiative.
The target is to reduce carbon emissions across its operations by 50% and throughout its value chain by 20% by 2025. So far it has managed 16% and 11.8% respectively.