ON TUESDAY, global fast food chain McDonald’s launched an 8-point plan to eliminate deforestation across its supply chain.
The multinational’s global commitment to source sustainable beef, pulp and paper packaging, coffee, palm oil and poultry is expected to spark similar commitments from rivals within the fast food industry.
Michele Banik-Rake, director of sustainability for McDonald’s worldwide supply chain management, explained that the move was partly driven by suppliers. Suppliers had pointed out that their anti-deforestation commitments were stronger than McDonald’s. They suggested the fast food giant made the same commitments, demonstrating the power of supply chain collaboration.