MCDONALD’S RECENTLY announced its first Corporate Social Responsibility & Sustainability Framework which has been designed to measure the global corporation’s impact on society and the environment.
McDonald’s released the Framework in conjunction with the Company’s 2012-2013 CSR & Sustainability Report and some of the goals set for 2020 include:
- Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016
- Sourcing 100 percent of coffee, palm oil and fish that is verified to support sustainable production
- Procuring 100 percent of fibre-based packaging from certified or recycled sources
- Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains in nine of its top markets
- Increasing in-restaurant recycling to 50 percent and minimizing waste in nine of its top markets
- Increasing energy efficiency in company-owned restaurants by 20 percent in seven of its top markets
J.C. Gonzalez-Mendez, senior vice president of McDonald’s Global Corporate Social Responsibility, Sustainability and Philanthropy said: “In our new framework, we are focusing on the areas that are core to our business and that can make a real difference.”
“For instance, we are breaking new ground with our collaborative effort to source sustainable beef. We will continue to work with multiple stakeholders to develop practical solutions to increase recycling in our restaurants and across the industry. We will continue to meet our customers’ needs for choice and balanced menu options, including fruits and vegetables.”
Suzanne Apple, SVP, Private Sector Engagement, World Wildlife Fund added: “While this is a journey and requires a long-term vision, these sustainability goals are a great step forward in addressing issues that are key to McDonald’s business and value chain.”
“We’re on our way to mainstreaming sustainability,” said Bob Langert, McDonald’s vice president of Corporate Social Responsibility & Sustainability. “In addition to catapulting momentum on key social and environmental issues, the difference McDonald’s can make is bringing sustainability to the masses, making it part of our everyday business life and the lives of our customers.”
So far in the UK, McDonald’s are already implementing numerous recycling schemes to help lower their carbon footprint such as recycling all used cooking oil and turning it into biodiesel. This fuels an estimated 40% of their delivery fleet, saving approximately 6,000 tonnes of CO2 every year.
271 McDonald’s restaurants across the UK now divert their waste to an ‘energy from waste’ facility where the energy produced is used to heat local buildings. The scheme prevents waste from being sent to landfill and was first set up in Sheffield seven years ago.
Additionally, all of their restaurants are also fitted with a sophisticated stock control and order system to reduce the chances of food waste and over-ordering.