There's not doubt that McDonald's are on a Sustainability drive. We've written about them in the latest Magazine Issue 14 and as one of the Sponsors of London 2012, we hear them talked about almost daily.
McDonald's produce a Global Sustainability Scorecard. This should be taken along with the information held on their website about their sustainability approach and focus. Without commenting on the information inside it - you can be the judge of that - we think that it is a good example of sustainability information, well communicated.
We''ll stop short of saying we're lovin' it, but we can learn a lot from this approach.
Go to "Resources" above to see a copy of the report or go to their website and download it.