Make food fair, say shoppers

Two in three people think farmers are underpaid. Meanwhile, the majority believe that food companies (92%) and government (85%) should take responsibility for delivering fair and sustainable food.

The figures come from a new survey of 1,004 consumers, published by the Fairtrade Foundation and Globescan. The poll also showed that 65% believe responsibly produced food is more expensive, but more than half (58%) would pay more if they knew producers received fairer prices.

Although consumers recognise a link between low prices and unsustainable food production, only 43% connect this with the future availability of food and 55% understand that the risks posed by climate change to food supply chains are significant.

“The public’s views on the importance of ensuring the human rights of farmers and workers is a clear sign to the government to prioritise these issues and improve working conditions across supply chains,” said Fairtrade Foundation CEO Michael Gidney.

Comments are closed.

Footprint News

Subscribe to Footprint News