London reuse scheme ramps up

London businesses ordering in food are to be given the choice of having it delivered in reusable containers after a pilot project was expanded to over 80 restaurants and cafés.

Clubzerø has expanded its partnership with Just Eat for Business – the B2B division of Just Eat Takeaway – to provide a packaging return service with reusable takeaway cups and containers following a successful 10-month pilot.

Corporate customers in London will have a choice to opt in for Clubzerø reusable packaging when placing an order from a range of participating restaurants or cafés through the Just Eat for Business platform. The packaging will then be collected by Clubzerø to be washed centrally and redistributed for reuse.

Clubzerø claimed the reusable cups and food containers used as part of the partnership expansion use up to 50% less CO2 than single-use plastic lined cups and food boxes and reduce waste by 250 times compared with single-use packaging.

"We are thrilled to be expanding our work with Just Eat following a successful 10-month pilot for Just Eat for Business. Our vision is to see reuse adopted as the new norm across F&B delivery and takeaway,” said Safia Qureshi, founder and CEO of Clubzerø.

The expansion of the service comes amid signs that efforts to introduce reusable packaging are faltering. A recent update on its global plastics commitment by the Ellen MacArthur Foundation (EMF) found just 1.2% of packaging in 2021 was reusable, down from 1.5% two years ago, and fewer companies are now planning pilots.

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