Joe Franses: Coca Cola Enterprises director of corporate responsibility

WE HAVE reached a tipping point in terms of business sustainability. Leading organisations are making progress in aligning profitability and sustainability, and some progressive companies are reworking their business models to extract real value from the green economy.

Foodservice Footprint Joe-Franses_2013-headshot-275x300 Joe Franses: Coca Cola Enterprises director of corporate responsibility Intelligence  Joe Franses Coca Cola Enterprises CCE

 

 

 

 

 

 

 

 

 

 

 

 

 

We need to embrace disruptive new approaches through innovation, collaboration and technology to drive the next era of sustainable business and make a positive impact on these broader societal and environmental challenges that we face.

 

But we can’t do this alone. In 2014 and beyond, we’ll see greater collaboration between business, government and civil society. Those businesses that succeed will be those that embrace this need and also drive the need for sustainability from the top and through every level of their organisation.

 

 

 

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