High hopes for no- and lo-alcohol drinks in 2023

More than four in five bars plan to increase their ranges of no- and low-alcohol drinks next year in a bid to capitalise on consumers’ interest in healthier drinking.
 
The ‘Leading the way in no/low spirits’ report, produced by CGA by NielsenIQ and non-alcoholic spirits brand Crossip, showed 67% of bar professionals have increased their no- and low-alcohol offering in the past 12 months, and 82% will do so over the next 12 months.
 
Some 88% of bars now offer no- or low-alcohol drinks, and 41% of bar tenders think no- and low-alcohol spirits will see the fastest growth over the next five years, putting it well clear of other categories like beer (24%) and wine (23%).
 
Four in five (80%) bar staff agree that their primary target for no- and low-alcohol drinks are those who are not teetotal; 78% said the category adds new occasions to people’s drinking habits, rather than replacing current ones.
 
“The days of a single alcohol-free beer in the fridge or spirit on the back bar are long gone,” said Crossip founder Carl Anthony Brown. 

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