TOP CHEFS and pioneers of the foodservice sector will be involved in a five-year campaign to push British food both at home and overseas.
The “Great British Food” campaign will run for five years and include trade missions, food festivals and a new Great British Food Unit. Raymond Blanc, Ken Hom and Leon’s Henry Dimbleby will all be involved.
The ambition, explained environment secretary Elizabeth Truss, is to drive up food and drink exports, treble the number of apprenticeships in the food and drink industry and increase the number of protected food names from 64 to 200.
“I want to harness the talent of the UK’s food pioneers to banish outdated stereotypes and ensure that British produce is people’s first choice to eat here and abroad,” she said.
DEFRA will also soon release the most detailed data on families’ eating habits ever published, in which there will be a breakdown of every Food Survey since 1974.
Last week, Footprint’s Political Print exposed the “tension at the heart of the government’s food policy”.