Footprint Poll: The results

LAST WEEK, retail multiple Morrisons announced the launch of a new milk brand, Milk for Farmers, that would charge a 10p premium a litre, with that 10p going back to dairy farmers supplying Morrisons' processor Arla. It's a scheme not dissimilar to Fairtrade but, in general, should customers be expected to pay extra to support farmers rather than suppliers or retailers offering the farmer a better deal?

Foodservice Footprint White-Cow-300x300-300x300 Footprint Poll: The results Foodservice News and Information Grocery sector news updates Out of Home sector news  NFU Morrisons Footprint Poll dairy British Arla

 

 

 

 

 

 

 

 

 

 

 

 

 

Would you pay more for a product if you knew the extra money would go back to the producer/farmer?

 

Yes - 71.4%

No - 14.3%

Not Sure - 14.3%

 

Should you pay more?

 

Yes, consumers have a responsibility to support British - 42.9%

No, farmers should already be paid a fair price - 57.1%

 

Do you think a new brand which pledges to give more to farmers is a must?

 

Yes, it will help to drive awareness of British products - 42.9%

Not if it's more expensive; that might turn people off British - 14.3%

No, farmers should be paid a fair price - 42.9%

 

Do you think food is too cheap?

 

Yes - 71.4%

No - 28.6%

 

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