WITH FOOTPRINT AWARDS 2013 just around the corner and entry deadlines looming end of March, Huhtamaki UK was the very embodiment that Footprint Awards is so much more than just another industry awards.
Huhtamaki UK are delighted to have won the Marketing Award for the second year in a row. This year the company was recognised for its innovative Celebration Tree campaign – an educational project designed to commemorate the royal and sporting celebrations of 2012, as well as positively communicate the benefits of foodservice packaging and disposable products to the next generation.
Working with Footprint to assemble a group of “Eco-Warriors” from Park Primary School in the Olympic borough of Stratford and Julia Roebuck, an Education Officer for Waste Watch UK, Huhtamaki created a “Celebration Tree” made entirely from its environmentally friendly Bioware range of hot cups. The tree was then used to promote the Sustainable Use of Natural Resources’ category at the Footprint Awards 2012, which Huhtamaki UK was sponsoring and took pride of place at the Footprint Awards Dinner. The tree is now on show in the reception of Park Primary School to remind the children involved of the exciting sustainable project they took part in.
The FPA Marketing Award recognises the best-planned, implemented and effective marketing campaign amongst FPA members. Judges were impressed by the creativity and originality of the Huhtamaki Celebration Tree, as well as the fact that the concept positively promoted sustainable foodservice packaging.
Judge and Chairman of Splash Worldwide Graham Hinton enthused about Huhtamaki’s submission:
“I absolutely loved this! A brilliant and creative solution implemented rigorously, in a focused and simple execution. It clearly captured the imagination of the “Eco-Warriors” and positioned the company as environmentally conscious by taking the community with them rather than by lecturing them. An inspiring idea that I am sure inspired those that became involved. Well done!”
Speaking at the Awards John Young, UK Foodservice Sales & Marketing Director, Huhtamaki UK Ltd commented: “I am delighted that Huhtamaki UK’s marketing campaigns have been recognised as outstanding in the sector for two years running. The Celebration Tree was a great project for us to get involved with and promoting the sustainability of our products is really important to us as a company.”