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Eating sustainably not a priority currently, say 40% of consumers

People are struggling to adopt sustainable diets and buy into low impact foods, according to March polling by Hubbub.

More than half (52%) would like to see better labelling on food packaging so they can make more informed choices, while 35% get confused when trying to weigh up the impact of locally-sourced meat versus imported plant-based ingredients and products. Some 27% agree that they would like their diet to be more environmentally friendly but they don’t know where to start.

Two in five (40%) said that having a sustainable diet is not a priority for them at the moment.

Polling by Hubbub of 3,000 UK consumers also showed how the cost of living crisis was impacting their eating and shopping behaviours.

For example, 54% are already eating out less, while 24% have reduced food waste. The survey also found one in six participants fear they will go hungry as a result of the rise in the cost of living and one in four parents fear their children will go hungry.

The survey results were published alongside a new ‘Ways to Save’ campaign, which will help people buy only what they need, eat what they buy, ‘order smart’ when buying takeaways and switch from meat to cheaper alternatives like lentils.

In a survey of more than 1,200 charities and community groups, which rely on food from FareShare to feed more than 120,000 people at risk of hunger, around 75% reported an increase in demand for their services over the past year.

The top reasons people are accessing the services provided by these charities are increases to the cost of food (65%), changes to universal credit (63%), unemployment (60%) and low pay (54%).