THE QUANTITY of information that customers and consumers want on issues such as nutrition and sustainability is expected to double in the next five years.
- Foodservice companies will be expected to provide more and more data on issues ranging from waste to allergies
A new report by the Food Services Director Group (FSDG) shows how information quality will become a key priority for the foodservice sector in the coming years.
The sector will therefore have to collaborate to address this demand for information and to address the issue of inaccurate information. Organisations can face serious consequences and loss of brand integrity if a consumer is harmed as a result of inaccurate product information.
Going forward, consumers will be especially keen to see accurate details on food provenance, packaging waste, energy, water and allergens, the report concluded. In fact, the FSDG predicts that information demands are set to double from over 200 to over 400 attributes for each product in the next five years.
The FSDG is a strategic industry group within not-for-profit supply chain standards and solutions organisation, GS1 UK. Members include senior directors from the likes of Brakes, Mitchells & Butlers, Unilever, Whitbread and Compass.
CEO at GS1 UK, Gary Lynch, called for unified information standards across the foodservice supply chain to cope with the growing information requirements that CSR, legislation and consumers demand.
With the amount of information associated with each product set to double in the next five years, the industry must take action to prepare for this. If it doesnt, then not only will companies be losing money through unnecessary additional work and wastage but there will also be significant risks to consumers that can be caused by poor data practices.