THE COUNTDOWN to Chip Week 2015 is now underway. The seven day chip-fest will run from 16-22 February and is the perfect platform to raise awareness of the quality chip dishes in the catering sector.
The annual campaign, now in its 24th year, provides independent pubs, restaurants and foodservice outlets with the opportunity to drive sales and profitability from their potato offering, while encouraging consumers to celebrate the mighty chip.
Supporting point-of-sale material and a range of exciting chip-inspired dishes will be available for chefs and caterers looking to get behind the celebrations and maximise chip sales. Just a taster of the new recipe ideas for Chip Week 2015 include winter warming ’Spicy Tomato and Bean Stew with Garlic and Parsley Chips’, tasty ‘Thai Turkey Burger with Sweetcorn Salsa and Chips’ and delicious ‘Pork Schnitzel with Paprika and Mixed Herb Chips’.
The high profile Choice Chip Awards, which recognises and rewards the best chips in the business as voted by the people that matter, your customers, will also return for another year. Open to all independent pubs and restaurants in Great Britain, the competition is a chance to build a buzz around chip menus as well as generating customer interest, local recognition, increased footfall and sales.
Berenice Brown, Chip Week Campaign Manager for Potato Council said: “Whether you serve hand cut, home-made chips, chunky wedges or skinny fries, taking part in Chip Week should be high on your agenda”.
“It is never too early to start planning and looking at ways your business can benefit. Creating celebratory chip menus, introducing timely promotions or holding charity events are just some of the ways in which to get involved and boost sales. And of course, any establishment registering for Chip Week will automatically be entered into the Choice.
Chip Awards and sent promotional material, including voting cards, posters, bunting and table talkers. So if you sell great chips make a date for Chip Week 2015 and use it to your advantage!”
Last year, Chip Week generated an incredible £5 million worth of press coverage and helped to increase sales of chips across all sectors, thanks to a high profile nationwide PR campaign.
To register for Chip Week 2015 and the Choice Chip Awards, call 01664 869409 or email [email protected]. For chip recipes, event ideas and much more, visit www.chips.lovepotatoes.co.uk and http://www.potato.org.uk/promotion/foodservice