MORE THAN half of consumers would prefer healthy options when eating out of home, but just as many think these dishes are tasteless, un-filling and overpriced, according to Unilever Food Solutions latest World Menu Report.
- New research shows that diners think light bites are tasteless and expensive
The global report, which researched consumers attitudes towards healthy eating when dining out, also revealed that 78% of consumers want to treat themselves out of home, but 53% often substitute part of a dish for a low-calorie option.
To prove that healthy dishes can be tasty and appealing, UFS launched its Seductive Nutrition World Menu Report to encourage chefs to make slight changes to their top-selling dishes, to nudge consumers towards healthier eating.
Eating out should still be a treat for consumers when they want it to be and we dont want to change this, said UFS managing director Tracey Rogers. Chefs have a lot of influence upon consumers diets, so its important that they understand their position and use their skills to add healthier twists to our favourite dishes.
The launch of the World Menu Report follows Unilever Food Solutions Ambu-lunch campaign, which encouraged chefs to slice just 24 calories from their dishes.
Currently, 25% of adults are classified obese and that figure is expected to rise to 50% by 2025. In Spring this year, the Government announced a calorie reduction pledge to reduce the nations calorie intake by five billion calories a day. The likes of Compass, Beefeater, Subway and Nestle have all signed up, as well as Unilever. UFS believes that if every chef shaved 24 calories per meal, the foodservice industry could make a huge impact on that pledge.