Foodservice businesses are being encouraged to serve more climate-friendly food.
The Cool Food Pledge encourages signatories to “provide delicious food that is better for the planet”. They also commit to a collective target of reducing the GHG emissions associated with the food they provide by 25% by 2030 relative to 2015 (a level of ambition in line with keeping global warming below 2⁰C).
Businesses receive guidance on how to shift their offers to lower impact dishes, whilst maintaining diner numbers, financial performance and nutrition.
“Food production accounts for nearly a quarter of all greenhouse gas emissions, and helping people increase the share of plant-based foods in their diet is a critical step in reducing agriculture’s pressure on the climate,” noted the World Resources Institute, which runs the initiative with UN Environment, Carbon Neutral Cities Alliance, Health Care Without Harm, Practice Greenhealth, and Climate Focus.
Recent research showed that 75% of adults would prefer to eat in a restaurant that displays carbon footprint details on its menus, helping them make more informed decisions about what they eat.