How Facebook’s big data could be harnessed for good

The Cambridge Analytica scandal shouldn’t blind us to the possibility of using the platform to promote healthy living. By David Burrows. A friend messaged me last week. “Feeling rather smug that my wife found an email from me many years ago where I stated that I’d never join Facebook given the threat of data harvesting.”…
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Report: Designed with health in mind

A psychological approach to helping consumers make healthier choices in foodservice. Footprint Intelligence was commissioned to conduct a piece of independent research on how to use the psychology of healthier eating to encourage consumers to eat more healthily in foodservice by Compass Group UK & Ireland. The research for this report comprised of a mix…
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Recipe for Change

Footprint Intelligence was commissioned by Nestlé Professional to conduct a piece of independent research to create a simple and actionable guide to effective product renovation, reformulation and innovation for foodservice. The research for this project comprised of a mix of desk-based research and semi-structured interviews with foodservice experts, as well as other opinion leaders linked…
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Corporate cynicism conceals Olympic triumphs

Tradition dictates that the mood in the run-up to an Olympic Games is characterised as much by cynicism around (*delete as appropriate) the expense, the unfinished stadia or the poor ticket sales as by enthusiasm for the feast of sporting action that awaits. One complaint that is arguably more repeated than any other is the…
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