INNOCENT WILL introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the…
Read moreBritain’s Most Admired Companies unveiled
A LIST of Britain’s most admired companies will be unveiled by Birmingham City University on the 4th December. Now in its 23rd year, the Britain's Most Admired Companies survey is the only academic study in the UK which measures a company's reputational success on the perceptions of opposing companies. Firms who have made it…
Read moreRetailers measure themselves against challenging green targets
RESPONDING TO results issued by Government waste body WRAP on the second phase of the Courtauld Commitment, the British Retail Consortium (BRC) says that the results demonstrate that retailers have made major strides to cut waste across the supply chain. The results are measured against targets to reduce household food waste, packaging and waste…
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