Cutting the price of fruit and vegetables has the potential to drive a significance increase in sales, according to new industry research. An in-store trial at Sainsbury’s showed a 78% uplift in promoted fruit and vegetable sales when prices were reduced. It is the first finding in a series of retail trials aimed at shifting…

The British public’s desire to eat more sustainably is being thwarted by the high price of sustainable food and unclear labelling, new research has found. More than 70% of Brits (71%) surveyed by WWF believe we should eat food that is better for the environment, but 65% think sustainable options are too expensive and 68%…

Supermarkets have been accused of “a complete lack of leadership” on the sustainability of farmed fish after a new report identified issues with feed and welfare. More than three quarters (76%) of major European retailers are failing to address the sustainability of their farmed fish supply chains, according to the report from the Changing Markets Foundation, Feedback…

The CEOs of five major UK supermarkets have committed to slash their impact across climate, deforestation and nature.  Working with WWF, Coop, Marks and Spencer, Sainsbury’s, Tesco and Waitrose will halve the environmental impact of their UK shopping baskets by 2030. Work will span climate, deforestation and conversion of habitat, agricultural production, marine, diets, food waste…

A commitment to end deforestation by 2030 agreed during the first week of the COP26 climate summit in Glasgow has received a mixed response with some experts welcoming a “positive declaration” and others labelling it a “green light for destruction”. On Tuesday, world leaders representing over 85% of the world’s forests committed to halt and…

More than a third of the food produced to feed Londoners each year is wasted according to a new report which is calling for cities to adopt more sustainable food practices. The report by ReLondon and Circle Economy found that around 6.3 million tonnes of food is produced to supply London’s total food system each year, 2.3…

Just 19% of FTSE 100 businesses have set long-term emissions reductions target to meet net-zero goals, according to new analysis. The report from consultancy EcoAct also found that just 3% of companies have a long-term emissions reduction target aligned with limiting global warming to 1.5°C. Two thirds of FTSE 100 companies, however, are now committed to achieving…

Businesses will be required to publish credible net zero transition plans under new green finance rules set out by the government. On Monday, Chancellor Rishi Sunak published a roadmap setting out details on new Sustainability Disclosure Requirements, which will include expectations for certain firms to publish transition plans in the context of the UK’s net zero commitment.…

Retailers including Waitrose, Riverford and Abel and Cole have committed to selling disease resistant organic potatoes over more well-known varieties as part of a pledge to boost sustainability and resilience. Coordinated by the Organic Growers Alliance, the ‘UK robust potato pledge 2021’ aims to unite supply chains in the organic potato sector in the fight…

Businesses and governments need to urgently slash the carbon footprint of food if the UK is to achieve its net zero ambition. The clarion call came from environmental charity Wrap which this week published what it claims to be the most comprehensive analysis of greenhouse gas emissions (GHG) linked to UK food and drink production and consumption…