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Brexit, covid and the war in Ukraine must force a re-think in our approach to food trade, production and values, says David Read. In the past three decades, food pricing has transformed from being fundamentally national to truly global. When supply shrinks from one key country prices rise in all geographic markets. And strong domestic…

Raw, honest and transparent communications about the environment can make for powerful advertising, says James Edney. Call-outs of brands overstating or misrepresenting their green credentials in their advertising and marketing is becoming commonplace. Most recently it was Innocent caught in the greenwashing crossfire, with the Advertising Standards Authority (ASA) ruling that the company’s latest advert…

New research shows January promotions can increase purchases of vegan and vegetarian products for months, but the impact on sales of meat is minimal. By Joanna Trewern.  Veganuary is all about promoting plant-based products and encouraging consumers to buy and eat more of them. It’s an opportunity for businesses of all shapes and sizes to highlight…

There are signs that the demonisation of certain materials is giving way to a more collaborative approach, say IOM3’s Jude Allan and Colin Church. Primary packaging – especially for food and drink – plays three main roles. Firstly, it protects the product from manufacture to shelf to consumer cupboard, reducing food waste and in turn…