Drinks Sector News

Kellogg’s has partnered with a local Salford brewery to turn wasted corn flakes into premium beer. The new ‘Throw Away IPA’ is brewed using flakes that are too big, small or overcooked and would normally be used as animal feed. The IPA is being produced by Salford brewery, Seven Bro7hers, which occupies a site next…

A majority of the British public is in favour of new labels on alcoholic drinks that warn of the risk to health of overconsumption. The findings come from a report published this week that shows widespread public support for the UK Government to do more to address the harms caused by alcohol to society, such…

Plans for new restrictions on alcohol advertising in Scotland have been welcomed by the medical profession. Last week, the Scottish Government published its updated Alcohol Framework which included a range of measures to reduce consumption and foster more positive attitudes towards drinking. Among the options are for mandatory restrictions on alcohol marketing, as recommended by…

Fewer than one in 10 alcoholic drinks carry up to date health warnings, prompting campaigners to call for a mandatory labelling scheme. The only mandatory requirement under EU law is that labels display alcohol by volume (ABV). The provision of other health information – such as pregnancy warnings, information about content in units, and references…