Carlsberg UK has incorporated a duo of sustainable packaging innovations into the launch of its Carlsberg Danish Pilsner.
A new Snap Pack bonds packs of beers together using an innovative glue technology that replaces the need for traditional, bulky plastic rings. The pack is held together with small pieces of a specially developed glue in small dots, which snap apart when required, but are robust enough to stand up to handling to and from the store.
Initially launched in the UK on the brand’s 6 x 330ml Carlsberg Export cans, the Snap Pack aims to reduce the Carlsberg Group’s global plastic usage by more than 1,200 tonnes annually once it is rolled out onto all four, six and eight packs across all Carlsberg variants globally.
The company is also using a new environmentally-friendly ‘greener green’ ink on the labels and outer packaging of its new Pilsner bottles, will it claims will improve packaging recyclability.
Printing inks have a significant impact on the recyclability of packaging because often they are recycled along with paper fibres.
The Danish brewer said the launch of Carlsberg Danish Pilsner would improve the consumer drinking experience and minimise its environmental impact, as part of a strategy to revitalise its flagship beer in the UK.