Brewdog fuels reusable growth with new drive-thrus

Scottish brewer Brewdog has unveiled plans to open drive-thrus which will act as hubs for returning reusable drinks bottles and kegs.

The brewer’s co-founder James Watt tweeted an artists’ impression of the drive-thrus which he said would act as beer collection points, hubs for electric vehicle deliveries and hubs for closed-loop, zero-waste packaging such as growlers, mini-kegs and returnable bottles.

Watt said Brewdog was looking to open up to four drive-thrus in the UK, Columbus Ohio, Berlin and Brisbane although he didn’t provide details on specific locations.

The drive thru innovation is part of the company’s Brewdog Tomorrow sustainability plan which was updated earlier this year. The plan includes a “cans for equity” initiative whereby people can trade in 50 empty beer cans to gain an equity stake in the company. Brewdog says it will upcycle old cans from any brands and refill them with craft beer.

The brewer recently announced plans to trial a reuse model in the UK whereby beer will be packaged in returnable glass bottles, which can be reused up to 50 times. The model is currently being rolled out in its Berlin brewery.

Brewdog has also revealed it is working with researcher and writer Mike Berners Lee to create a new blueprint for a sustainable bar for the future.

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