Boost for products boasting “health halo”

Sales of spices like turmeric and ginger have increased during the Covid-19 pandemic as consumers seek out ingredients that will boost their immune system.

“With the coronavirus there has been a surge in interest in food and ingredients related to immunity,” Julian Mellentin, director at consultancy New Nutrition Business, told The FT.

US sales of ginger are up 94% and turmeric 62% in the 14 weeks to June 6th compared with the same period last year, according to figures compiled by Nielsen.

Meanwhile, shoppers in Europe have bought more lemons and oranges (for the vitamin C boost), with garlic, ginger and honey also doing well on the back of social media exposure.

However, a survey conducted in the UK by Yougov for the British Nutrition Foundation (BNF) revealed that 27% have been eating less healthily during lockdown, compared to 22% who have been eating more healthily. Boredom was the main reason for those eating less healthily than usual, followed by “stress, anxiety and tiredness”.


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