Thirty-two per cent of adults have now tried a no- or low-alcohol beer, wine or spirit in the last six months.
New CGA data also showed that sales in the no- and low-alcohol category have increased by 48% in the last 12 months to more than £60m a year.
Growth for completely alcohol-free options is actually nearly 80%, with alcohol-free “mocktails” or “virgin cocktails” a “particularly thriving segment”.
CGA found that only 9% of those who drink no- and low-alcohol options are “teetotal”, so they are looking to moderate their intake rather than permanent substitutes.
There are 15.5m consumers who have tried these drinks already, but there are another 8.9m that said they find the category “appealing”. Health is the main driver.
“There is huge potential for operators and suppliers to capitalise on the growing number of moderators,” said CGA senior consumer research manager Charlie Mitchell.
In a poll of 2,000 UK adults, also published this month, 61% said they would be cutting down on their alcohol consumption this festive season.
Meanwhile, 38% said they have decided not to drink a drop of alcohol on Christmas Day this year, according to the research conducted by non-alcoholic gin brand Ceders.