Some of the world’s biggest processors and sellers of beef have set a target to reduce its net global warming impact by 30% by 2030.
The Global Roundtable on Sustainable Beef (GRSB), whose members include processing giants like JBS and Tyson along with restaurant chains McDonald’s and Burger King, made the commitment as part of the launch of its global sustainability goals.
In order to reach the 30% target, GRSB members say they will implement and incentivise climate smart beef production, processing, and trade, while safeguarding and building upon the carbon stores in soil and landscapes.
GRSB and its members have also committed to ensuring the beef value chain is a net positive contributor to nature. To do this they plan to establish metrics to effectively measure, track, report, and verify progress.
GRSB says it is working with its members and key stakeholders to eliminate illegal deforestation and illegal conversion as a priority.
The third pillar of the sustainability goals is to improve the quality of life for cattle through increased adoption of best practices in disease prevention, treatment measures, cattle handling, and appropriate genetics.
“The conversation around beef sustainability is more important now than ever, and we recognise the need for beef to be more environmentally sound, more socially responsible, and more economically viable,” said Ruaraidh Petre, executive director of the Global Roundtable for Sustainable Beef.
“The goals which we have launched today are a commitment from the global beef industry, articulating the role and responsibility that we are taking together towards achieving a more sustainable ecosystem.”