Are most consumers really turning green?

Three out of four Brits are reducing consumption of products that “have a harmful impact” on the environment or their health, according to a new survey.

Some 46% say they have actively cut use of plastic. One in five are eating less meat, with most (56%) doing so for health reasons or “the greater good” (39%).

The study, by Walnut Unlimited, surveyed 2,000 people in all. Of those, 43% said they are changing their consumption habits to help the environment, whilst 21% were doing so due to social pressure.

Among the 25% of Brits who have not changed their shopping behaviour or consumption patterns, 58% said it was because they don’t see any need to, whilst 15% claim to be rejecting conscious consumerism for financial reasons.

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