TWO-THIRDS of foodservice companies believe their supply chains should be open to public scrutiny. However, a third feel their doors should remain closed, according to an exclusive poll carried out at foodservicefootprint.com.
The survey followed McDonald’s decision to recruit a number of customers to “interrogate” its supply chain (see Footprint June, p4 on line). This was a break from the norm, with food companies notoriously – and traditionally – secretive when it comes to their supply chains. The horse meat scandal has changed all that.
Consumer confidence is also rock bottom. Just 49% of all Brits trust the food industry to provide safe food, according to research by Mintel in July. The question is: can any food brand afford not to improve transparency?