Tag Archives: NPD

Theresa May’s Brexit speech: initial analysis

The Prime Minister this week outlined her 12-point plan for Brexit, which included no place for the UK in the single market, a vote in both Houses of Parliament on the final deal and a promise to “get control of the number of people coming to Britain from the EU”. The hour-long speech was (unsurprisingly)…
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innocent celebrates ‘chain of good’

INNOCENT WILL introduce a new long-term strategic approach to their consumer marketing with the launch of a brand new campaign this January. Moving away from a focus on individual products, the new approach will see innocent communicating to consumers on an emotional level, putting the innocent brand at the heart of their campaigns under the…
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