Tag Archives: Media Perception Insight

Horsemeat: Journalists slate Findus

THE HORSE meat scandal has tested the PR teams of UK food companies to the max, but some are faring much better than others according to new research.   Tesco’s reputation remains 19% stronger than Findus’ – which is now perceived as “underperforming”.   Whilst Tesco’s overall reputation score was found to be in the…
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