MARTIN MOLL, Head of Marketing Honda UK explains how he markets eco-markets and how this can apply to any number of other manufacturing industries and when it comes to selling green products, the car industry is ahead of most. Convincing customers that your products are truly environmentally friendly is challenging in itself. However, for many brands, [...]
Marketing green products
By impala on March 29, 2012
Published in: Comment, Foodservice News, Uncategorized and tagged Honda, Honda UK, Mark Moll.
MARTIN MOLL, Head of Marketing Honda UK explains how he markets eco-markets and how this can apply to any number of other manufacturing industries and when it comes to selling green products, the car industry is ahead of most. Convincing customers that your products are truly environmentally friendly is challenging in itself. However, for many brands, [...]