Tag Archives: London School of Economics

Hiding veggie options away on menus can dent sales

Consumers are 56% less likely to order a plant-based dish when it’s labelled vegetarian and categorised in a separate section on menus, according to new research by the London School of Economics. The experts took a menu with eight main course dishes, of which two were plant-based: risotto primavera and ricotta and spinach ravioli. They…
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