Is there any evidence of a change in behaviour as a result of the Government’s Responsibility Deal which puts calories on menus? Harvester has been tracking its customers’ response over the last 6 months and throws us a morsel of movement in their eating habits. I suppose it’s not very long – 6 [...]
Health and Vitality
First fruits of the Governments Responsibility Deal are beginning to emerge. Back in March, McDonalds announced that it will introduce calorie information on its menu boards as part of the Governments Responsibility Deal. So, from this Wednesday (7th Sept), McDonalds will start displaying calories on menus across its 1,200 restaurants, clearly visible to the [...]

















