Tag Archives: CCE

Joe Franses: Coca Cola Enterprises director of corporate responsibility

WE HAVE reached a tipping point in terms of business sustainability. Leading organisations are making progress in aligning profitability and sustainability, and some progressive companies are reworking their business models to extract real value from the green economy.                           We need to embrace…
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CCE launches ‘Don’t waste. Create’ campaign

COCA-COLA ENTERPRISES (CCE) launches a new sustainability initiative designed to boost the re-use and recycling of plastic bottles.   The ‘Don’t Waste. Create’ campaign will encourage consumers to use their waste bottles in a ‘fun and creative’ way, while also encouraging greater plastic recycling.   Launching on 14th August, the campaign will initially run for…
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Coca-Cola Enterprises bring recycling fun to Scottish festival goers

COCA-COLA Enterprises this month launched its Happiness Recycled initiative at RockNess and the Royal Highland Show.   As part of the initiative visitors to the Scottish events were invited to test their shooting accurancy in a basketball challenge and treated to ‘flash mob’ performances from the CCE cheerleading troupe, congratulating them on their recycling success.…
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Footprint Forum: Sustainability Reporting

ON WEDNESDAY grandees of the foodservice industry gathered for the last Footprint Forum of 2012 at the Butchers Hall, sponsored by CH&Co, for a frank and open discussion about Sustainability Reporting in our sector.           Tom Beagent advisor in PricewaterhouseCoopers' Sustainability and Climate Change Team took to the stage to talk…
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